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Thread: iLiv@Grange (D9, Freehold, Heeton)

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    Default iLiv@Grange (D9, Freehold, Heeton)

    http://www.businesstimes.com.sg/sub/...99940,00.html?

    Published June 10, 2010

    Heeton launches new Grange Rd condominium

    All 30 iLiv@Grange units available; Lumos to be relaunched

    By UMA SHANKARI


    HEETON Holdings plans to start construction of its new Grange Road condominium iLiv@Grange by September this year, chief operating officer Danny Low said at the project's unveiling yesterday.


    Haute couture living: iLiv@Grange's architecture is by Mercurio Design Lab. The property boasts interiors by yoo, the brainchild of John Hitchcox and Philippe Starck

    The company also intends to relaunch The Lumos within the next two months. Sales of units in the Leonie Hill project have been put off since early 2008 as Heeton and its partner Koh Brothers waited for the luxury property market to recover.

    At iLiv@Grange, all 30 apartments in the exclusive luxury development were made available to buyers from yesterday. But even though no units have been sold as yet, Heeton intends to proceed with construction and sell units as and when there is interest from buyers.

    'We bought the site in 2007 and three years have passed,' said Mr Low. 'We are open to selling any unit, but either way, we will start construction, maybe by September.'

    Apartments in iLiv@Grange Grange will go for 'above $3,000 per square foot (psf)', but the price could be lower on a psf basis for bigger apartments. Units in other projects in the vicinity are selling for $2,700-$3,500 psf, according to Mr Low.

    iLiv@Grange's architecture is the creation of Mercurio Design Lab. The property also boasts interiors designed by yoo, the brainchild of John Hitchcox and Philippe Starck.

    'iLiv@Grange was designed with ultimate living in mind, and no detail was spared to achieve this ambition,' said Mr Low. 'By combining the talents of MDL and yoo, we hope to create an architectural masterpiece that is also a celebration of haute couture living.'

    iLiv@Grange, which is yoo's inaugural project in Singapore, promises impeccable landscapes and classy interiors. It offers a selection of one, two and three-bedroom apartments, each complete with furnishings such as sanitary wares and fittings from HansGrohe by Starck and Duravit by Starck.

    There are also two double-storey penthouses furnished with private roof terraces and pools. The project is scheduled for completion in October 2013.

    But while Heeton will sell units in iLiv@Grange, the group's focus will be on selling remaining apartments in the 53-unit The Lumos as the project approaches completion. Just 19 units in the development had been sold as at April 2010.

    Units in The Lumos have gone for about $3,200 psf on average, Mr Low said. Heeton and Koh Brothers are now building a new showflat for the project, which will be relaunched in July or August. Pricing has not been decided yet, Mr Low said.

    Heeton also has an upcoming development at Killiney Road on the site of the old Mitre Hotel. The company has engaged an international architect for the project and further details will be unveiled at a later date.

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    http://www.straitstimes.com/Money/St...ry_537998.html

    Jun 10, 2010

    Heeton unveils Grange Road designer condo

    By Joyce Teo


    The iLiv@Grange designer condo. -- PHOTO: HEETON HOLDINGS

    SINGAPORE'S first apartments conceived by well-known design firm yoo were unveiled yesterday to upmarket buyers at possible prices of between $4 million and $10 million.

    Three years after it bought the Grange Road site, developer Heeton Holdings showed off its innovative concept for the 30-unit designer condo iLiv@Grange. Most of the units are expected to command a price of more than $3,000 per sq ft.

    It invited 160 potential buyers to the condo's show gallery yesterday evening, and is open to one-on-one price discussions with them.

    Heeton chief operating officer Danny Low said most of the apartments would sell for more than $3,000 psf, in contrast to the surrounding projects' $2,700 to $3,500 psf going rate.

    The firm is prepared to hold the project if need be, and will start construction soon, he said.

    Former wet market operator Heeton bought the plot at around $1,706 psf per plot ratio - excluding development charges - back in the boom days of 2007.

    And, like many other developers, it decided to delay the launch because of the global financial crisis.

    In a bid to come up with a striking design and appeal to the high-end crowd, it has in the meantime switched the condo's architect from well-known local architect Timothy Seow and CPG Consultants to Italy's Mercurio Design Lab (MDL).

    The result is that the 16-storey iLiv@Grange has morphed from the predictable rectangular-shaped condo that was originally planned, into a curvaceous facade that draws inspiration from the calla lily. Designer Massimo Mercurio told reporters yesterday that 'buildings need to be ***y'.

    The landscaping and apartment interiors of iLiv@Grange are designed by yoo, founded by celebrated designer Philippe Starck and British developer John Hitchcox - who flew in for the media and potential buyers' session.

    iLiv@Grange's one-, two- and three-bedroom apartments range from about 1,100 sq ft to 3,000 sq ft.

    There are two double-storey penthouses at some 3,300 sq ft and 3,500 sq ft which come with three bedrooms, a private roof terrace and pool. Heeton is inviting price offers for the penthouses.

    Each apartment is served by a private lift.

    Mr Low said Heeton is considering holding a roadshow in Shanghai to showcase the development and will put a showflat at the site by the third quarter of next year.

    Heeton's next project will be on the former Mitre Hotel site in Killiney Road. Designed by an unnamed British architect, it may be released for sale in the first half of next year.

    And it is looking to relaunch The Lumos in Leonie Hill in July or August at $3,000 psf and upwards. The project was first released for sale in 2007.

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