Top ByteDance investor weighs US$500 million stake sale

Oct 21, 2021

BLOOMBERG [SHANGHAI] Susquehanna International Group, one of ByteDance's earliest and largest backers, is looking to sell about US$500 million of its shares in the TikTok owner, seeking to diversify its portfolio during China's tech crackdown and profit from the startup's growth.

The US investment firm sought to sell the stake at a price that valued ByteDance north of US$400 billion, but it was unsuccessful and has since lowered the offer, according to people familiar with the matter. Another shareholder in ByteDance recently sold equity at a valuation of between US$360 billion and US$370 billion, said one of the sources, asking to not be identified discussing private information.

Representatives with Susquehanna and its China division declined to comment, while a ByteDance spokesperson did not respond to requests for comment.

A hit factory for apps like TikTok and news aggregator Toutiao, ByteDance has emerged as the world's most valuable startup. While its potential initial public offering has set off fervent speculation for at least a year, the Beijing company has repeatedly said it is not ready for such a debut.

Meanwhile, intensifying scrutiny in China over the country's Internet giants - especially those with influence over algorithms, data security and public opinion - has raised new risks for the future of its business. That fuelled a string of ByteDance trades in private markets over the past months, with one dealer telling Bloomberg in August the valuation has dropped to about US$450 billion from as much as US$500 billion in July. The company's valuation was last listed at US$140 billion, according to market researcher CB Insights, compared with US$100.3 billion for the No. 2 SpaceX.

Pennsylvania-based Susquehanna's sale will represent a small portion of its overall ByteDance holdings, which is set to deliver one of the highest returns in the history of venture capital investment. The initial bet was made at the start of 2012, when ByteDance's first breakout hit - Toutiao - was just a concept that founder Zhang Yiming had drawn up on napkins, according to a 2016 blog post by Joan Wang, who led that investment for Susquehanna's Chinese venture-capital unit. Susquehanna was ByteDance's largest outside backer with a 15 per cent stake, according to a Wall Street Journal story in October 2020.

ByteDance had kicked off initial preparations for public listing of its domestic assets, Bloomberg News reported in April. Since then, regulatory changes in China meant Zhang's company has had to proceed cautiously, even before the initial public offering (IPO) of Didi Global in New York sparked a backlash in Beijing.

ByteDance executives have attended regular meetings with Beijing's regulators to work on issues including data security, Bloomberg News reported in July. The Internet watchdog now requires any company with more than 1 million users to seek its approval before listing in a foreign country.

China launched a sweeping crackdown on its giant private sector a year ago, exerting control over everything from e-commerce to ride-hailing and online entertainment. While ByteDance - unlike peers such as Alibaba Group Holding or Meituan - has not become the target of any official probe, new rules in sensitive areas like algorithm recommendations, news gathering and online lending may become obstacles to growth.

The Chinese government quietly appointed a director to the board of ByteDance's key domestic subsidiary several months ago, an unusual arrangement that offers Beijing more sway and insight into the company.

In May, billionaire founder Zhang made a surprise move to step down as ByteDance's chief executive officer, instead focusing on longer-term strategy.

The company is in the search of its next blockbuster app after Toutiao and TikTok, along with its Chinese twin video service Douyin. The Internet titan has ventured into new arenas from e-commerce to mobile gaming and virtual reality, with mixed success. In August, ByteDance laid off hundreds of employees at its online education arm, after Beijing banned for-profit tutoring on school subjects.

For 2020, ByteDance earned gross profit of US$19 billion on revenue of US$34.3 billion, which more than doubled, it said in a staff memo in June. It swung to an operating loss of US$2.1 billion last year after issuing more shares to employees.

One of the first Chinese Internet services to become a global hit, TikTok managed to grow in the US despite facing a potential ban under former US president Donald Trump. In June, President Joe Biden decided to not to pursue the Trump-era ban.

Last month, the video-sharing platform reached 1 billion monthly users worldwide, adding 300 million users in a year.