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Thread: Esta Ruby, Freehold, 19 Levels

  1. #1
    Ordinary
    Join Date
    Apr 2008
    Posts
    91

    Default Esta Ruby, Freehold, 19 Levels

    Esta Ruby
    ............
    Facilities
    • Landscape Garden
    • BBQ Area
    • Reflective Pool
    • Bicycle Stand
    • Swimming Lap Pool @ Roof
    • Children's Playground
    • Outdoor Fitness Station
    • Suntanning Area
    • Shopfronts 1F
    Amenities
    • Freehold
    • Foreigners Eligible
    • No Capital Gains Tax
    • Next to Paya Lebar MRT
    • By Convenient Shopping
    • Near Major Schools
    • Near Major Expressways


    A dazzling new home beckons ...
    Esta Ruby is everything its name suggests – a rare gem of a development that offers an ideal haven for those looking for tranquility within the spoils of the city. With only 72 exclusive apartments, this 19-storey building comes with private lifts for each unit, shops on the ground floor and every conceivable amenity to cater to your every whim. Located just minutes from the Nicoll Highway and PIE, withing walking distance of Paya Lebar MRT Station, it's easy to retreat into your own private Eden after a busy day.

    Taking care of your every creature comfort
    A self-contained heaven, Esta Ruby comes with a surprisingly complete range of amenities facilities. Have an alfresco party at the BBQ area, watch the kids frolick at the children's playground, or work out a good sweat yourself at the outdoor fitness station. And for a more romantic time, swim under the stars, with your other half at the wonderful rooftop pool. With so much to do at home, you don't even need to step out.

    Majestic seaview right from your living room
    Esta Ruby provides an idyllic living space that makes you feel miles away from the stress of city life. Units on the higher floors even offer an unobstructed view of the sea so that everytime you gaze out of your window, your every care dissipates amongst clouds, waves, and the expansive horizon.
    ................................
    Esta Ruby – a priceless discovery to call home



  2. #2
    URA
    Guest

    Default Re: Esta Ruby, Freehold, 19 Levels

    Private Residential Units Sold in the Month of February 2008

    Project Name . Locality . Units Sold In Month . Highest $psf . Median $psf . Lowest $psf
    Esta Ruby ......... RCR ....... 1 ............................... 1,157 ............. 1,157 ............ 1,157


    17 March 2008

  3. #3
    Business Times
    Guest

    Default High-density Homes May Complement Paya Lebar Hub


    High-density homes may complement Paya Lebar hub
    Study says they may come up on sites that are currently industrial estates

    Kalpana Rashiwala
    Business Times
    Tuesday, 8 January 2008

    The development of vacant state sites already zoned for commercial use immediately around Paya Lebar MRT Station will spearhead the transformation of the area into a commercial hub.

    More interestingly, however, high-density homes may also come up slightly further away on sites currently occupied by industrial estates to support an expected influx of population as Paya Lebar shapes up as a sub-regional centre.

    Jones Lang LaSalle (JLL), in a recent study of likely changes in the upcoming Master Plan 2008, identified three sites - two currently part of Eunos industrial estate owned by the Housing and Development Board (HDB) and the third also in an industrial estate but privately owned - that could be developed into high-rise homes, whether public or private. Despite the fact that the three plots are currently being used as industrial facilities, two of these sites are actually zoned for residential use under the existing Master Plan 2003, while the third is slated for reserve use.

    The need to inject a bigger live-in population to complement the development of Paya Lebar as a sub-regional centre may see HDB offering the three sites for development into housing, especially if the plots are accorded relatively high plot ratios of 3.5 to 4.0 to optimise their proximity to Paya Lebar MRT Station, which will be an interchange station, at the cross section of the new Circle Line and existing East-West Line.

    JLL argued these plot ratios - which reflect the ratio of maximum potential gross floor area to land area - are similar to the plot ratios granted for housing projects in the Tiong Bahru vicinity. 'Injecting more homes in the Paya Lebar area will help maintain a balance between residential and commercial uses in the location,' JLL said.

    And with the increased live-in population will arise the need for having more schools, which can be developed on a plot already zoned for education under the current master plan, JLL's study suggests.

    The property consultancy also suggests that two sites currently zoned for Business 1 (suitable for clean and light industrial/ warehouse use) - one each in Aljunied and Eunos industrial estates - are likely to be rezoned to Business Park or Logistics Park to better complement the proposed commercial developments that will be built closer to Paya Lebar MRT Station.

    The plot ratios of these two sites are also likely to be raised from 2.5 currently to 2.5 to 2.8, JLL said.

    'The improved accessibility of the Paya Lebar location that will result from the area serving as an interchange between two MRT lines will boost the location's image and attractiveness as an alternative office location in the longer term,' JLL said.

    The property consultancy does not envisage a plot ratio increase for the vacant state sites currently zoned for commercial use immediately around Paya Lebar MRT Station, as their existing 4.2 plot ratios are in sync with the Tampines Finance Park.

    Last year, the government said Paya Lebar will be developed into a business hub to provide space for Singapore's continued growth as a global business centre. Plans for its transformation are expected to be fleshed out in Master Plan 2008, which will be ready later this year.

    National Development Minister Mah Bow Tan in June last year ruled out massive, across-the-board hikes in plot ratios islandwide in Master Plan 2008.

  4. #4
    Newbie
    Join Date
    Apr 2008
    Posts
    263

    Default Re: Esta Ruby, Freehold, 19 Levels

    thanks for the posting

  5. #5
    Business Times
    Guest

    Default New Master Plan Expected To See Selective Changes


    New Master Plan expected to see selective changes
    Key sectors seen benefiting include hotels, aerospace, healthcare, transport

    Kalpana Rashiwala
    The Business Times
    Tuesday, 6 May 2008

    Urban Redevelopment Authority's Master Plan 2008 - which will be exhibited soon - will see changes in land use and increases in plot ratios, but these will be selective and focused on growth areas, rather than a widespread upgrade in densities, DBS Vickers Securities said in a report dated yesterday.

    The strategic initiatives from the Master Plan will filter down to improved growth fundamentals for various economic sectors. While the property sector will be a key and obvious beneficiary, also standing to benefit from the strategic outline are the hotels, aerospace, healthcare, transport and construction sectors, the report said.

    More land will be provided for development of the aerospace industry and the establishment of a designated hub near Seletar Airport will continue to provide strong fundamentals for the sector's continued growth. For the healthcare sector, DBS Vickers sees a medical hub developing around the Novena area and 'we could see rezoning of land parcels in this area to facilitate the development of this medical hub'.

    It also suggests plot ratio increases in some mature HDB estates, as part of the rejuvenation plan. With Jurong and Paya Lebar earmarked as new business hubs outside the CBD, 'we are likely to see a concentration of Government Land Sale projects in these two areas in the medium term'.

    Noting that the authorities have revealed plans for new residential enclaves such as the area around Marina South Gardens and Kallang Basin, it said, 'we expect rezoning and plot ratio adjustments in these areas'.

    'We expect much of the key significant land use and plot ratio changes to be concentrated in certain strategic areas - Seletar (aerospace industrial use), Jurong (new regional centre), Paya Lebar (commercial hub near city fringe), Marina Bay (white sites and residential), Novena (medical and healthcare), Kallang Basin (residential) and Ophir-Rochor (mixed development).'

    The report added: 'With the phased opening of the Circle Line from 2009 onwards, we also expect to see an increase in plot ratios for undeveloped state land sites that are close to Circle Line MRT stations, and in particular those that intersect with existing MRT stations.'

    'With interchange stations planned at Paya Lebar, Serangoon, Bishan, Buona Vista, Harbourfront and Dhoby Ghaut, we believe that the highest potential for plot ratio changes could come at the Paya Lebar and Serangoon stations, given that the area around the remaining interchange stations are already relatively built up,' DBS Vickers said.


  6. #6
    URA
    Guest

    Default Re: Esta Ruby, Freehold, 19 Levels

    Private Residential Property Transactions with Caveats Lodged

    Project Name . Price ............. Floor Area . Price ........ Date Of Option
    Aalto ................ $16,275,000 . 5,608sqft ... $2,902psf . Mar 08
    Aalto ................ $4,577,000 ... 1,959sqft ... $2,336psf . Feb 08
    Aalto ................ $3,142,300 ... 1,442sqft ... $2,179psf . Dec 07
    Aalto ................ $3,659,800 ... 2,024sqft ... $1,809psf . Dec 07
    Aalto ................ $4,270,300 ... 2,024sqft ... $2,110psf . Dec 07
    Aalto ................ $6,269,100 ... 2,443sqft ... $2,565psf . Dec 07
    .........
    .........

  7. #7
    Newbie
    Join Date
    Apr 2008
    Posts
    263

    Default Re: Esta Ruby, Freehold, 19 Levels

    prices still up leh

  8. #8
    Business Times Weekend
    Guest

    Default Paya Lebar Master Plan Is Long Overdue


    Paya Lebar Master Plan is long overdue
    Colin Tan
    The Business Times Weekend
    Saturday, 29 May 2008



    NOT many Singaporeans, especially younger ones, would know that Paya Lebar Central - the Master Plan area unveiled last week - was once a booming commercial hub.

    Those of us who grew up in the area remember the old wet market at Geylang Serai as the heart of all the bustling activity. So it was amusing to see the area described in the weekend newspapers as a sleepy industrial estate. Apart from the city centre, it was one of the earliest and busiest commercial hubs in Singapore's early history.

    In the late 1960s and early 1970s, Paya Lebar boasted one of Singapore's earliest department stores - operated by Emporium Holdings at the Haig Road-Geylang Road junction, next to the Lion City Hotel. The area was teeming with people - especially at night. It was lit by gas-filled halogen lamps from the stalls of street hawkers, which bathed the entire area in a warm, golden glow.

    The Peranakan museum at Armenian Street could be relocated to Paya Lebar Central, as the nearby Joo Chiat area was once an area populated by Peranakans.
    Although Singapore's car population back then was minuscule compared with today, there were frequent traffic jams in Paya Lebar, even though most people either walked to where they wanted to go or took a trishaw.

    The area was also home to Singapore's first 24-hour supermarket at Tanjong Katong complex. But the concept was way ahead of its time. And once the novelty wore off, the supermarket drew fewer and fewer shoppers.



    And time stood still in Paya Lebar as the forces of change started to exert themselves elsewhere in Singapore. The population of Paya Lebar was slowly relocated to new housing estates such as Chai Chee and Bedok, and onwards to Tampines. Shorn of its population base, the area went into a slow decline. So in a sense, the unveiling of the Master Plan for Paya Lebar Central is long overdue. The area has been forgotten for far too long.

    Its key strengths are its proximity to the city, its cultural heritage and the fact that it will have an MRT interchange. Its main weakness is the absence of a large population base. The nearest housing estates are at Geylang East and Eunos, which are small compared with the likes of Bedok, Tampines and Ang Mo Kio. As such, Paya Lebar is not a natural hub.

    Having an MRT interchange helps, but it is no longer such a big deal. Soon there will be many more interchanges - all competing for the same market. Similarly, being close to the city is an attraction, but there are plenty of competing areas that are even closer, such as Kallang and Lavender. On the other hand, places like Novena have a huge head start.

    Where will companies locate their backroom operations at Paya Lebar? If it is too expensive to be in the city, why stop at the edge of the city where rents are only a shade cheaper? Why not go all the way to Tampines or Jurong East, where rents are not just affordable but way cheaper? Is Paya Lebar a place for SMEs? Maybe. If property prices shoot up with all the upgrading and new improvements, as some analysts suggest, we can forget about SMEs setting up offices there.

    The edge that Paya Lebar Central has over other areas is its cultural heritage. Geylang Serai - which maybe the Master Plan area should have been named - can be to the Malay Muslim community what Chinatown and Little India are to the Chinese and Indians. Ironically, what gives these two areas their vibrancy is the presence of the large number of work permit holders from India and China. It lends the area much-needed authenticity. Many Singaporeans are Westernised, preferring Starbucks or McDonald's instead of the traditional coffee shops or sarabat stalls.

    Paya Lebar's cultural heritage also means it has strong tourism potential. At the moment, the celebrations during the month of Ramadan attract few tourists. It is mainly a local event. The number of non-Muslim local visitors is dismal. Singapore and STB have already achieved a difficult task - getting the numbers to even come to Singapore. And if the two integrated resorts and the hosting of global events such as the Formula One race and the Youth Olympics mean many more people will come to Singapore, the next step then is to increase their average length of stay. Increasing the number of must-see attractions is one way.

    While it has been decided to do away with the Malay Village, there should be efforts to find an alternative. Having a civic centre with designs inspired by traditional Malay stylistic elements is good. But expecting it to take off like it did in Toa Payoh may not be realistic, as there is not much of a population base in the area. We do not want the place to be alive only during Ramadan. The tourists, if they come, will help supplement the market.

    Maybe a museum celebrating Malay culture and heritage in the region - similar to the Peranakan museum at Armenian Street - can be set up. In fact, the Peranakan museum may be relocated to Paya Lebar Central, as the nearby Joo Chiat area was once an area populated by Peranakans. Chinatown and Little India are slowly coming back despite the pace of Singapore's modernisation. In the case of Paya Lebar Central or Geylang Serai, it will not be easy. But we owe to ourselves to give it out best shot - and preserve part of our heritage.

  9. #9
    CNA
    Guest

    Default Paya Lebar To Be Developed As New Commercial Hubs


    Paya Lebar and Kallang to be developed as new commercial hubs
    Channel NewsAsia
    Sunday, 25 May 2008

    Paya Lebar and Kallang will be developed into new commercial hubs, just like the Jurong Lake District. This is part of the government’s Draft Master Plan, which charts land use over the next 10 to 15 years.

    Marina Bay and the city centre will continue to be the key commercial node in Singapore. New growth areas like Tanjong Pagar, Beach Road and the Ophir—Rochor corridor will also be developed.

    However, more commercial hubs will be needed outside the city, to offer alternatives to businesses and bring jobs closer to homes.

    One regional centre will be in Paya Lebar. About 12 hectares of land are available for development, and half a million square metres will be set aside for office, hotel and retail spaces.

    The Urban Redevelopment Authority (URA) said at least 1,400 hotel rooms can be built in the area. And in the near future, residents will be able to shop and dine by the Geylang riverfront.

    National Development Minister Mah Bow Tan said: "When the Marina Barrage is completed some time later this year, we will be able to stabilise the water levels in Geylang River.

    "Around the Geylang River area, we will be able to integrate very attractive public spaces, malls and so on. The plan is to realign the Geylang River so that it runs through the new commercial developments."

    The proposals will build on the area’s distinctive Malay identity, so there will be a new Geylang Serai Market and Civic Centre. The Civic Centre will house a Community Club, community development offices and even a library.

    More activities and bazaars can also be staged at a new plaza, next to the upcoming Paya Lebar MRT interchange.

    As for Kallang Riverside, it has been earmarked as the next lifestyle precinct. Urban planners said new parks, waterfront residences and recreational spaces can be developed at the 64—hectare area.

    About 600,000 square metres of land will also be devoted to commercial use, with 3,000 new hotel rooms in the pipeline.

    About 4,000 waterfront homes have been planned for the area. And the new properties will have a variety of storey heights, stepping down towards the waterfront. This will allow those living further inland to also enjoy the views of the waterfront.

    Parts of the historic Kallang Airport will also be conserved and redeveloped into a new entertainment and retail attraction. Also in the works are an integrated second—storey linkway to connect Kallang MRT station to the Old Airport Square and the future Sports Hub.

    All in, URA said there are plans to add 327,200 new homes around the island over the next 15 years.

    Members of the public can send their feedback on the Draft Master Plan through the URA website.

    The Master Plan 2008 will be gazetted after incorporating views from the public at the Draft Master Plan exhibition at the URA Centre.

  10. #10
    The Straits Times
    Guest

    Default Work, Live And Play At Paya Lebar Central


    Work, live and play at Paya Lebar Central and Kallang Riverside
    These are two new growth areas under URA's Draft Master Plan 2008.

    Ian Lim
    The Straits Times
    Saturday, 24 May 2008

    Singaporeans will have two new areas - Paya Lebar Central and Kallang Riverside - to work, live and play, under the URA's Draft Master Plan 2008.

    Minister for National Development Mah Bow Tan announced details for the two new areas during the launch of the Draft Master Plan 2008 exhibition on Friday morning.

    Mr Mah said: 'The Draft Master Plan 08 envisions Singapore in 2020 as a lively yet liveable global city.'

    He said the plan will guide Singapore's land use for the next 10, 15 years and ensure that there is enough land to support economic growth.

    He added that the plan will also look at providing quality housing and leisure space, as well as cutting down on commuting by bringing jobs closer to where people live.

    Paya Lebar Central
    The two new growth areas are part of the plan to increase the number of commercial hubs or nodes outside the CDB, said Mr Mah.

    Paya Lebar Central will be developed around Paya Lebar MRT station and will have more than 500,000 sq m of commercial floor space within the 12ha zone.

    Mr Mah said: 'Paya Lebar Central will be an attractive location for businesses that do not need to be located within the city centre but still want to be close by.'

    He added that the area is well known for its local Malay heritage and the URA will encourage new developments to enhance the local character.

    There are also plans to incorporate Geylang River into future developments and new public spaces by realigning a stretch of the river to run along new buildings along Tanjong Katong Road.

    Kallang Riverside
    As for the new Kallang development, Mr Mah said it is part of the Greater Marina Bay District and will be home to the new Sports Hub.

    Calling it the next lifestyle destination near the city centre, Mr Mah said: 'About 4,000 new waterfront homes are planned for the area, offering more opportunities for Singaporeans to enjoy city living.'

    He also said that there will be space for 3,00 hotel rooms at Kallang, with another 400,000 sq m for a mix of office, retail and entertainment outlets. He added that the former Kallang airport will be conserved and will offer a range of lifestyle and retail facilities.

    Keeping Familiar Places
    Mr Mah said that another focus of the URA plan will be to make Singapore 'a home of choice' for Singaporeans.

    'To make Singapore an endearing home, the Draft Master Plan will seek to retain places of identity and heritage. Particular emphasis will be placed on retaining familiar places and structures that residents identify with, such as markets within older HDB towns like Queenstown,' said Mr Mah.

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