April 29, 2008

Boutique property firm proves initiative works

SUCCESS STORY: Dr Wong, who set up his company Genesis-Alliance with Contact Singapore's help, was cited as one of the programme's early successes. -- PHOTO: LIANHE ZAOBAO

AN EARLY success story in Contact Singapore's 11-year history is Genesis-Alliance.

The boutique property and lifestyle company is now building 31 'ultra high-end' villas in Sentosa and has opened the region's first Armani/Casa home furnishing store in Raffles Hotel.

Malaysian businessman Derek Wong, whose net worth is estimated to be $150 million, set up Genesis-Alliance after he met with officials of the Singapore Tourism Board, Economic Development Board and other agencies.

The company currently employs 20 people, including 12 Singaporeans, at its Wisma Atria office.