Results 1 to 10 of 10

Thread: Real estate agents expect higher marketing cost in 2014 when DNC Registry kicks in

  1. #1
    Join Date
    May 2012
    Posts
    2,429

    Default Real estate agents expect higher marketing cost in 2014 when DNC Registry kicks in

    http://www.channelnewsasia.com/news/...medium=twitter

    SINGAPORE: Real estate agents are expecting to incur higher marketing cost in 2014 when the new Do Not Call rules kick in on January 2.
    From December, consumers who do not wish to receive telemarketing messages can register their Singapore telephone numbers with the Do Not Call (DNC) Registry.
    Property agency PropNex says it could even prompt some agents to leave the industry.
    To market a property effectively, PropNex says an agent typically needs to spend about S$800 to S$1,000 over three months.
    About 60 per cent of the cost will go to print advertising, with the remaining going to online listings, direct mailers, SMS and telemarketing.
    But from 2014, agents will not be allowed to send marketing messages to telephone numbers registered with the DNC Registry.
    Real estate agencies say agents will likely have to spend more on marketing efforts going forward.
    For instance, some may set up a counter at MRT stations for mass outreach campaigns.
    Mohd Ismail, chief executive officer of PropNex, said: "You can officially book a place, and it will cost you a day to the tune of S$200 to S$600 per day on a weekday. That will be challenging for some sales people in a not-so-positive market because it is going to be a strain on their cash flow and resources, and yet the volume of transactions is dropping, so it is going to be a double whammy for some of the sales people next year."
    There are over 30,000 property agents in Singapore and PropNex estimates that up to 20 per cent of them could leave the industry by the end of next year as they are unable to cope with the new challenges.
    PropNex expects to have 4,600 out of its 5,300 agents briefed and trained on this new compliance code by January 2014.
    Meanwhile, Savills, which has over 800 agents, says the DNC rules could potentially affect the time taken to market a unit.
    George Tan, senior director and head of Savills Associates at Savills, said: "To reach a client they have to check against a registry, so probably a few hours or a few days longer before they reach the clients, but of course if they do it in a bulk kind of transaction, a bulk check that could save them some time. But generally yes, there would be some delays."
    To minimise delays, Savills will launch a new tool to help its agents next year.
    It automatically checks telephone numbers against the national DNC register and the company's DNC list when a call or SMS is made, and attempts to contact those on the list will be blocked.

  2. #2
    Join Date
    Aug 2012
    Posts
    379

    Default

    Quote Originally Posted by princess_morbucks View Post
    http://www.channelnewsasia.com/news/...medium=twitter

    SINGAPORE: Real estate agents are expecting to incur higher marketing cost in 2014 when the new Do Not Call rules kick in on January 2.
    From December, consumers who do not wish to receive telemarketing messages can register their Singapore telephone numbers with the Do Not Call (DNC) Registry.
    Property agency PropNex says it could even prompt some agents to leave the industry.
    To market a property effectively, PropNex says an agent typically needs to spend about S$800 to S$1,000 over three months.
    About 60 per cent of the cost will go to print advertising, with the remaining going to online listings, direct mailers, SMS and telemarketing.
    But from 2014, agents will not be allowed to send marketing messages to telephone numbers registered with the DNC Registry.
    Real estate agencies say agents will likely have to spend more on marketing efforts going forward.
    For instance, some may set up a counter at MRT stations for mass outreach campaigns.
    Mohd Ismail, chief executive officer of PropNex, said: "You can officially book a place, and it will cost you a day to the tune of S$200 to S$600 per day on a weekday. That will be challenging for some sales people in a not-so-positive market because it is going to be a strain on their cash flow and resources, and yet the volume of transactions is dropping, so it is going to be a double whammy for some of the sales people next year."
    There are over 30,000 property agents in Singapore and PropNex estimates that up to 20 per cent of them could leave the industry by the end of next year as they are unable to cope with the new challenges.
    PropNex expects to have 4,600 out of its 5,300 agents briefed and trained on this new compliance code by January 2014.
    Meanwhile, Savills, which has over 800 agents, says the DNC rules could potentially affect the time taken to market a unit.
    George Tan, senior director and head of Savills Associates at Savills, said: "To reach a client they have to check against a registry, so probably a few hours or a few days longer before they reach the clients, but of course if they do it in a bulk kind of transaction, a bulk check that could save them some time. But generally yes, there would be some delays."
    To minimise delays, Savills will launch a new tool to help its agents next year.
    It automatically checks telephone numbers against the national DNC register and the company's DNC list when a call or SMS is made, and attempts to contact those on the list will be blocked.
    Frankly speaking, I have not receive any resale unit sales advertisement on my SMS before. There are always the new launch sales.

  3. #3
    Join Date
    Mar 2009
    Posts
    6,134

    Default

    i think maybe will be via social media next time? or do the reverse. they get u to volunteer to offer info through marketing campaign. like credits cards give u vouchers if u sign up etc.
    “Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.”
    ― Martin Luther King, Jr.

    OUT WITH THE SHIT TRASH

    https://www.facebook.com/shutdowntrs

  4. #4
    Join Date
    Dec 2008
    Posts
    933

    Default

    does dnc cover whatsapp? I do receive whatsapp msg from agents advertising condos.

  5. #5
    Join Date
    Apr 2011
    Posts
    2,810

    Default

    Also can get through their clients recommendations if their service are good. I know of someone, if she recommends any potential clients to the agent, she will get a portion of the commission.

  6. #6
    Join Date
    Apr 2011
    Posts
    2,810

    Default

    Quote Originally Posted by 4wheels View Post
    Frankly speaking, I have not receive any resale unit sales advertisement on my SMS before. There are always the new launch sales.
    Ya, I also receive lots of new launch through sms but for resale, normally I receive through flyer.

  7. #7
    Join Date
    May 2012
    Posts
    2,429

    Default

    I don't mind ad via sms or social media. As long as they don't call me , I am happy.

  8. #8
    Join Date
    Dec 2009
    Posts
    6,003

    Default

    If our property purchasing information can be sold by government agencies, DNC may not be an exception. And there are ways to overcome DNC:

    "Organisations that have obtained your consent may then send marketing messages to your Singapore telephone number, even if it is registered with the DNC Registry."

    - See more at: http://www.pdpc.gov.sg/individuals/d....FKKBSoMU.dpuf

  9. #9
    Join Date
    Apr 2012
    Posts
    1,677

    Default

    Quote Originally Posted by irisng View Post
    Also can get through their clients recommendations if their service are good. I know of someone, if she recommends any potential clients to the agent, she will get a portion of the commission.
    yes, my agent pays me 1k for any successful referrals i give her, and becoz she is quite good at her job, i also get to earn a few times leow.
    There is no good or bad location. There is only good or bad price.

  10. #10
    Join Date
    Feb 2009
    Location
    峨眉山
    Posts
    5,512

    Default

    I may be an anomaly but i welcome marketing messages.

    How else do we get in on the loop for latest developments and offers in the market.

    Just keep em coming!

    ps: I use a mobile line without voice service for those

    pss: nobody can fully protect you. Only you can. If you rely on others to do due diligence, you are in for some surprise.
    click: 🏢shoeboxmickeymousehouse 🏢

Similar Threads

  1. Real Estate Webinar 5 Real Estate Myths that can cost you $100k!
    By Arcachon in forum Singapore Private Condominium Property Discussion and News
    Replies: 0
    -: 05-03-21, 19:12
  2. Firms struggle to reinvent marketing as DNC kicks in
    By princess_morbucks in forum Coffeeshop Talk
    Replies: 0
    -: 18-06-14, 09:06
  3. Real Estate Marketing Strategy for 2013
    By Patra01 in forum Singapore Private Condominium Property Discussion and News
    Replies: 1
    -: 10-01-13, 21:43
  4. Real Estate Marketing Tips
    By Patra01 in forum HDB, EC, commercial and industrial property discussion
    Replies: 6
    -: 14-02-12, 18:13
  5. Who needs real estate agents when we can do it ourselves?
    By mr funny in forum HDB, EC, commercial and industrial property discussion
    Replies: 16
    -: 19-01-10, 08:03

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •