Jewel@Buangkok draws strong response

[reporter2]

http://www.businesstimes.com.sg/arch...ponse-20130604

Published June 04, 2013

Jewel@Buangkok draws strong response


[SINGAPORE] City Developments Limited's (CDL) 616-unit Jewel@Buangkok drew strong sales over the weekend, with 203 of the 280 units released by the developer snapped up.

The average selling price of the apartments was about $1,150 per square foot, which includes an early-bird discount, said CDL.

Singaporeans had the lion's share of sales, making up 84 per cent of buyers. Many were young couples, PMEBs (professionals, managers, executives and businessmen) and HDB upgraders, according to CDL. The remaining 16 per cent of buyers were foreigners and permanent residents from Malaysia, China, Indonesia, Taiwan, Hong Kong, Australia, the United States and Japan.

Jewel@Buangkok features six towers with heights of between 15 and 17 storeys, and houses a selection of one to five-bedroom apartments, dual-key units and penthouses. Apartment sizes start from 463 square feet for a one-bedroom unit to 1,701 sq ft for a five-bedroom unit.

Penthouses start from 2,067 sq ft to 2,540 sq ft. CDL said that two out of the project's five penthouses were sold, and that all unit types "enjoyed good take-up rates".

Jewel@Buangkok is a three-minute walk from Buangkok MRT Station, which also has a 24-hour supermarket and medical centre. Shopping and dining options are available at the nearby Compass Point, Rivervale Mall, Hougang Mall and Nex.

For leisure, Punggol Park, Coney Island, Punggol Waterway and Punggol Reservoir are also within reach. Education institutions nearby include Montfort Junior School, CHIJ Our Lady of the Nativity, Holy Innocents' Primary School, Hougang Primary School and Nan Chiau Primary School.

[radha08]

more cm on the way thanks to the snappers

[Rysk]

Recent developers using TCS celebrities to do marketing.. One was Urban Vista.. & it proven a booster to the sales

[eng81157]

CDL has engaged "Barbarella" to help market the development - with her bimbotic singlish chirping through the ad. how 'classy'.....

[Rysk]

With the good response in sales.. maybe she will get an ang-pao $$$ from CDL later..

Anyway, CDL had chosen the right person to market for them

[vanan75]

The property markets are showing signs of softening. The Jewel is one such case. There are finding innovative ways to sell their product. Buyers need to be more prudent about their purchase.

[Khng8]

What signs are you referring to?
I thought sales are very good?

[ysyap]

The property markets are showing signs of softening. The Jewel is one such case. There are finding innovative ways to sell their product. Buyers need to be more prudent about their purchase.

R u saying that getting celebrities to endorse their project is an innovative way? Not really coz its been done before. No celebrity, I believe this project will also soar! I went there not knowing that Michelle is their advertisement! Lol! I believe there are others who are unaware too!

[azeoprop]

The advertisement is quite intense on Channel 5 and 8.

[Rysk]

The advertisement is quite intense on Channel 5 and 8.

I like to see Leticia
https://www.youtube.com/watch?v=excl...3A2A55E22F6A15

[creative_vitamin]

It a silly degrading advertisement by the obasan auntie......

[ysyap]

It a silly degrading advertisement by the obasan auntie......

Which one? Lulu?

[RCT]

What signs are you referring to?
I thought sales are very good?

If you are saying selling 200+ units in a 600+ development is good sales.. then it is good sales loh...

Maybe we can start to gather how many new launch have not hit 50%? (percent sold against total unit and not percent sold against unit launch)

[Xan]

I went jewel two weeks ago and the crowd is moderate only. Compared to stratum, which most of units are already sold, I think stratum's sales is better

[phantom_opera]

highest psf so far, no more 1000psf liao la

$1,330 PSF IN JUN 2013 FOR A 484-SQFT UNIT

[phantom_opera]

highest psf in June 1,391psf

[relax88]

worth buying or not

[DKSG]

worth buying or not

If you like Barbarelle, Lulu (as neighbors) or comfortable with Leticia, this is a must buy !

DKSG

[mcmlxxvi]

If you like Barbarelle, Lulu (as neighbors) or comfortable with Leticia, this is a must buy !

DKSG

Yeah... Limited Edition Jewels some more. No more of them liao ler....

[phantom_opera]

highest psf in June 1,391psf

updated: highest now 1,405psf

[eng81157]

updated: highest now 1,405psf

$1405psf for ulu buangkok!!
no wonder ringo is raving about his $1600psf Jurong

[Cupcakes]

$1405psf for ulu buangkok!!
no wonder ringo is raving about his $1600psf Jurong

my ulu place last at $1704psf

[felicia_sg]

Not MM right? If MM should be about same price as J Gateway!

$1405psf for ulu buangkok!!
no wonder ringo is raving about his $1600psf Jurong

[PropertyNewbie]

If no CM at all this place will be selling at 2000 psf

[eng81157]

Not MM right? If MM should be about same price as J Gateway!

there's plenty of MM units. let's see, in a few year's time, who are the folks renting these units