Was examininig content of Milo .... > half content are sugar so I decided to dig out the history:
Milo started being produced in the 1930s during the Great Depression, to help children to get enough nutrients in their diet.
Milo was invented by an Australian, Thomas Mayne who was a Nestlé engineer and and an industrial chemist.
Milo can become addictive if eaten in quantities of 15 teaspoons or more per day, due to the theobromine content, a chemical similar to caffeine, that is found in cocoa.
=> amazing ... a food invented during the Great Depression is still popular today and marketed as must-drink for sportsman