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Published July 30, 2011

RealStar to launch Good Class Bungalow portal

By KALPANA RASHIWALA


THINGS may be a little slow moving in the Good Class Bungalow (GCB) market these days but property agency RealStar Premier Group is using the opportunity to sharpen its competitive edge by launching an online portal for potential GCB buyers and sellers which will be accessible only to members.

The website's address is www.good-class-bungalow.com and it will be officially launched on Aug 15.

'Potential members have to be either existing owners of landed property marketed by RealStar - and their profiles are usually CEOs, senior management executives of corporations, business owners - or specialists in a chosen field in order to qualify for membership.

'This high-profile clientele might also be in search of bungalows,' said RealStar's managing director William Wong.

Once membership is confirmed, a personal 'Thank You' letter will be sent to the client together with the member's ID and password.

Although a simple concept, RealStar's GCB website allows members to save time as they can search for their dream bungalow online without having to go through tedious viewings.

The portal provides an updated database of available GCBs along with location listings, land area, price ranges and professionally taken photographs of each bungalow's interior and exterior.

RealStar, set up 10 years ago, has handled the sale of about 40 per cent of GCB deals transacted in the first six months of this year.