Originally Posted by
chiaberry
LKS marketed Thomson 800 with a 10% capital appreciation guarantee for 5 years ie if the price didn't go up by more than 10% at the end of the 5 years, you got back the difference in the market valuation price up to max of 10%. Well they had bad timing for that because at the end of the 5 years was when SARS hit, so we got back 10% of the purchase price in cash. It was an interesting and novel marketing gimmick at the time of their launch but most people thought that the guarantee would never be activated. Unfortunately for them, external factors supervened.
Wonder if they have other novel strategy up their sleeve this time? (also considered a relatively jittery market today).