New Reporter
01-10-21, 20:42
The first E-Rolls-Royce comes in 2023
The end of the combustion engine is certain.
September 29, 2021
https://i.imgur.com/H22GlXF.jpg
Quiet electric drive instead of bulky twelve-cylinder - this will soon be a reality at Rolls-Royce.
Rolls-Royce is known and loved for opulent luxury and its legendary twelve-cylinder engines. The latter now has an official expiry date: With the "Specter", the British luxury brand is heralding the electric age in 2023, seven years later the combustion engines should be over.
Rolls-Royce plans to bring its first fully electric vehicle onto the market in three years. The electric Rolls-Royce will be called "Specter" and will start in autumn 2023, said the CEO of the BMW subsidiary, Torsten Müller-Ötvös, in Goodwood, England. "It fits the brand perfectly, because it is quiet and has a strong, powerful acceleration," said Müller-Ötvös.
The legendary twelve-cylinder engine will be built at the Hams Hall plant for a few more years - but from 2030 Rolls-Royce will only sell electric vehicles worldwide, said Müller-Ötvös. The luxury brand is "very, very profitable" for BMW today, and that will continue to be the case with electric vehicles. This also applies to the first model.
Rolls-Royce sells around 5,000 vehicles a year, knows each of its customers and is in constant dialogue with them. Many already have an electric BMW or Tesla in the garage and can charge them at home and in the office. Range is not a dominant issue for Rolls-Royce because the luxury cars are mostly used in urban areas and for excursions, rarely for long journeys. In many cities, combustion engines will no longer be able to drive into the city in a few years.
The main markets for the electric models are likely to remain China and the USA, where Rolls-Royce each sells 30 percent of its cars today, said Müller-Ötvös. This is followed by Europe with 15 to 20 percent - of which almost half is England -, the rest of Asia with 15 percent and the Middle East with 10 percent. BMW also wants to sell the small car Mini after 2030 only as an electric car. The Group has not set an exit date for the original BMW brand.
The end of the combustion engine is certain.
September 29, 2021
https://i.imgur.com/H22GlXF.jpg
Quiet electric drive instead of bulky twelve-cylinder - this will soon be a reality at Rolls-Royce.
Rolls-Royce is known and loved for opulent luxury and its legendary twelve-cylinder engines. The latter now has an official expiry date: With the "Specter", the British luxury brand is heralding the electric age in 2023, seven years later the combustion engines should be over.
Rolls-Royce plans to bring its first fully electric vehicle onto the market in three years. The electric Rolls-Royce will be called "Specter" and will start in autumn 2023, said the CEO of the BMW subsidiary, Torsten Müller-Ötvös, in Goodwood, England. "It fits the brand perfectly, because it is quiet and has a strong, powerful acceleration," said Müller-Ötvös.
The legendary twelve-cylinder engine will be built at the Hams Hall plant for a few more years - but from 2030 Rolls-Royce will only sell electric vehicles worldwide, said Müller-Ötvös. The luxury brand is "very, very profitable" for BMW today, and that will continue to be the case with electric vehicles. This also applies to the first model.
Rolls-Royce sells around 5,000 vehicles a year, knows each of its customers and is in constant dialogue with them. Many already have an electric BMW or Tesla in the garage and can charge them at home and in the office. Range is not a dominant issue for Rolls-Royce because the luxury cars are mostly used in urban areas and for excursions, rarely for long journeys. In many cities, combustion engines will no longer be able to drive into the city in a few years.
The main markets for the electric models are likely to remain China and the USA, where Rolls-Royce each sells 30 percent of its cars today, said Müller-Ötvös. This is followed by Europe with 15 to 20 percent - of which almost half is England -, the rest of Asia with 15 percent and the Middle East with 10 percent. BMW also wants to sell the small car Mini after 2030 only as an electric car. The Group has not set an exit date for the original BMW brand.