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13-10-14, 19:21
http://www.businesstimes.com.sg/young-investors-forum/how-are-the-rich-different

How are the rich different?

For starters, they don't smoke or gamble as much as the rest

By Cai Haoxiang

[email protected]@HaoxiangCaiBT

13 Oct


THE rich, as The Great Gatsby author F Scott Fitzgerald put eloquently in one of his short stories, are different from you and me.

How different?

"They have more money," wrote Ernest Hemingway, another famous American author. These lines were in a short story many years later after Fitzgerald's original piece, but were aimed at him.

Why, thank you very much indeed, one can imagine Fitzgerald replying.

Our fascination with money, wealth and privilege is not just confined to literature. Countries go to war over land and natural resources.

People strive to earn and own more to gain respect for themselves and their families. Money problems are among the top reasons why couples divorce.

And across the world, especially in developing countries, money is a major motivating force behind marriage.

Much has been talked about on how to get rich: be it saving hard, spending carefully and investing wisely, building relationships with the right people, and entrepreneurship.

We can read about how investing legends and corporate titans made their millions and billions. But just as interesting is how they spend their money. What do the rich spend on?

Are they spending on these items because they can well afford to? Or does spending the way they do somehow perpetuate their wealth?

Today, using data from Singapore's latest household expenditure survey, we can answer the first question.

Some things are not so surprising. The rich spend on, and live in more expensive homes. Half of households living in landed properties earn S$20,000 and more a month.

The rich spend a lot more on what economists call discretionary goods and services. They are things that people spend on because they can afford to, not because they need to.

These include nice-to-have but non-essential items like restaurant meals, wine, fancy clothing, package tours, pets, hotels and higher-end cars. They also spend a lot on services that arguably enable them to retain their wealth and status: private tuition and overseas education for their children, which give children more opportunities to succeed in academics and in life, are particularly striking examples.

But the rich do not automatically spend more in every category.

There are notably two major items they avoid. These are tobacco and the coyly named "games of chance", which presumably includes gambling at casinos, lottery variations run by Singapore Pools, mahjong, card games and the like. In short, the rich do not tend to smoke or gamble, compared to everyone else. They can very well afford to, but they don't.

Meanwhile, poorer households are spending more money on heavily taxed cigarettes harmful to their health. They are also spending more on gambling activities which, statistically, result in them losing out in the long run.

Three meals in a hawker centre, food court or restaurant?

Before we get to casinos and cigarettes, let us examine the data on the most critical need of humans - food.

In Singapore, households across most income levels spend similar amounts of money on basic food items like bread, meat, fish, eggs, fruits and vegetables.

Most spend between S$400 to S$500 a month on these food items and non-alcoholic beverages combined. The third poorest tenth of households, for example, spends just S$50 less than the top tenth of households on these items every month.

Similarly, most households spend about S$500 a month enjoying relatively cheap food at Singapore's ubiquitous hawker centres, food courts, and coffee shops. However, the data suggests that pricier restaurants, cafes and pubs are direct competitors to Singapore's hawker centres.

This means that as people earn more money, they tend to stop eating out cheaply. Spending on cheaper dining options drops sharply for households in the top third, by income, replaced by restaurant dining expenditures. The rich spend, on average, a few hundred dollars more a month on food than the rest.

Moving up and around

When we turn to areas like clothes and shoes, education, and transport, more distinct patterns start showing.

People spend more on clothes and shoes as they earn more. A household in the bottom fifth by income spends S$50 a month on them. This increases by S$50 each rung, until about S$250 for a household in the top fifth.

Meanwhile, spending on polytechnic education is distinctly lower among the top two fifths of households by income. Most households spend similar amounts per month on average on local university education.

But the households making the most money tend to spend a lot more on an overseas university education.

The top fifth of households by income, on average, spends five times as much on an overseas university education as those in the next two fifths.

The absolute amount per month spent by the top fifth, S$113, is far below the typical monthly expenses required to send a child to say, New York or London to study.

But this could be because the absolute number of families sending children abroad is still low, with large sums are averaged out among many families not currently sending children abroad. Private tuition expenditure numbers display a similarly clear trend.

The top fifth of families by income spend more than five times as much as the bottom fifth of families on private tuition and other courses.

Moving on to transport, the rich appear more mobile, and less reliant on public transport.

In some paintings of life in China centuries ago, the poor are usually shown walking, while those with more money or of a higher status are on horses. Those of the highest status are sitting on carts drawn by animals.

Similarly, monthly household spending on bus fares are highest for households in the 21st to 60th percentiles by income. Spending on train fares peak for households in the 41st to 80th percentiles.

The top fifth of households do not spend as much on public transport, but they spend significant sums buying and operating motor cars - the fastest way of getting from one point to another. They also spend more on taxi fares. Some 70 per cent of the top fifth of households own a car, 55 per cent of households in the second fifth, and 43 per cent in the middle fifth. The rich also spend more on air transport and on holidays abroad.

Spending on transport appears to increase at an increasing rate, much like spending on restaurants.

This is probably because at the very top, cars cost millions of dollars, and meals can cost thousands.

No smoking, no gambling

So far, richer households tend to outspend poorer households in almost every category.

Expenditure patterns are not as clear for necessities like food items, and most distinct in places like education and transport. But come to vices like smoking and gambling, and the trend reverses. The rich smoke and gamble less. Why is that the case?

The link between smoking and social class has also been discussed by academics.

In surveys by Germany's Robert Koch Institute, it was found that men of lower social status are more likely to smoke. Smokers also tend to be younger adults.

A combination of factors might explain why households earning more income spend less on tobacco. For example, education is typically strongly correlated with income. High-income earners are more likely to be university-educated.

As they get more educated, people might understand more about the risks of smoking, such as heart disease, stroke and lung cancer. They thus smoke less.

This is seen in the household expenditure statistics where if a household is headed by an income earner with secondary education, it spends four times as much on tobacco as a household headed by an income earner with university education.

As people get older, they also tend to earn more and start families. They might want to avoid the harm smoking can inflict on themselves and their children. Wealthy people often want to live as long as they can to enjoy perks such as travelling around the world, spending free time with one's family, and consuming fine restaurant food. Higher-income families also spend more on health services.

All these might explain why spending on tobacco declines among higher-income families. The lesson here is that the rich pay close attention to their health.

Being healthy will reduce expenses for one's lifetime, and increase one's enjoyment of life. Similarly, the rich do not spend as much money on games of chance.

Perhaps they gamble on stocks, as a colleague snarkily pointed out. But smoking could be correlated with gambling, such that if one gambles less, one smokes less, or vice versa.

And perhaps the rich also understand statistics.

New Toto rules which kicked in this month have made the top prize even harder to win. Odds have gone from one in eight million to one in 14 million. But prizes of S$10 are now easier to win. This means more people are likely to be hooked. Like all casino games, however, repeated attempts to play Toto mean the individual player will ultimately lose more money than he puts in. Small wins will make him feel better and gamble again, but the typical punter will eventually lose out to the laws of probability and statistics.

Unfortunately, both smoking and gambling are addictive behaviours that will trap the unwary - and more often than not, the poor and less educated.

The rich are not queuing up for lottery tickets with a cigarette in hand. They are not "investing" in a nicotine kick to help them focus on their chances of winning the jackpot.

They have many thousands of dollars to throw at baccarat or blackjack. But more likely than not, they are scanning the market for their next investment or building their businesses to achieve higher sales and profits.

Of course, plenty of excess money will go into designer clothing, good meals and sports cars - expenditures that also serve as displays of status.

But a key difference between the rich and the rest, to get back to Fitzgerald, is how they do not waste their money on things harmful to their minds and bodies.

Ultimately, that is what everybody else can learn from them.

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